Personnel marketing includes all measures taken to become and remain an attractive employer for both potential and current employees. To accomplish this, the employee is perceived as an internal customer and is thus treated accordingly.
Personnel marketing: employees as internal customers
In general, the satisfaction of clients’ needs (quality, price, social responsibility) is accomplished in order to maximize the company’s success (profits, revenue, image, market share). In regard to the concept of personnel marketing the satisfaction of employees’ needs is just as well aimed at in order to become and remain successful.
When viewed as internal clients, employees become one of the company’s target groups. Satisfied employees whose expectations have been met identify with their employer. They are prepared to work hard and think entrepreneurially in completing their tasks because they are motivated to preserve their situation within the organization.
How does personnel marketing work in practice?
There is no one-fits-all solution in personnel marketing. Effective personnel marketing is planned for the long run and implemented strategically. Based on an analysis of the organization’s current situation a catalog of measurements is planned, implemented and regularly evaluated. Personnel marketing is not to be mistaken for a selectively undertaken project (e.g. in crisis situations). Instead it needs to be positioned as an integrated part of corporate philosophy and strategy.
A personnel marketing concept that is tailored to your company’s needs includes your potential and current employees’ expectations, how you can come up to them in an economically favorable/sensible way and how you will benefit from personnel marketing measures you take in the long run.
How personnel marketing might be implemented in your company depends on the number of employees, the sector you operate in and the difficulties specific to your company. We are happy to discuss these questions with you at a personal meeting.
Personnel marketing is carried out using different methods, some of which are
- Online marketing (insertions, online application tools, application guidelines)
- Offering internships and support of university projects
- Classic advertising (below / above the line)
- Personnel development
- Incentives (events and incentive trips)
- etc.
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Secretary Search
Personalberatung GmbH
Margaretenstraße 22/Top3
1040 Wien
t +43/1/716 76 0
f +43/1/716 76 410